Call Tracking enables you to monitor calls out of your website and know exactly what marketing activity brought them whether it was from another website, Google or your own paid search effort.
So no longer will you need to guess how your caller has discovered you.
Why you need Call Tracking
Telephone monitoring is a vital tool for any business that spends money on advertising across multiple stations. Customers with AdWords have an inborn need to monitor the calls that are relevant to their keywords, in order to understand which keywords deliver call conversions. Call Conversions Without visibility of telephone conversions, it’s not really feasible to figure out if your investment from the keywords in your portfolio is delivering value or not. Is just monitoring AdWords telephone conversions enough?
Most clients are searching to monitor not only PPC, but additionally SEO, Screen, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation phone monitoring system like Call Conversions Tracking comes from, as it lets you realize your ROI for every one of these very important channels not only Google PPC. This can be essential actionable data letting you optimise the effectiveness of all your marketing and advertising channels, key to the success of any business.